HYARLLEY DE JESUS LOPES FARIAS
Email Designer | Figma | Email Marketing | Klaviyo | Marketing Automation
Rio de Janeiro - RJ, Brasil
+55 (21) 99130-2320 | Hyarlley63@gmail.com

PROFESSIONAL SUMMARY
Creative Email Designer and Digital Marketing Specialist with nearly 3 years of experience designing conversion-focused digital experiences for eCommerce brands and marketing campaigns. Skilled in Figma, Adobe Photoshop, Illustrator, After Effects, Shopify, WordPress, and AI-powered workflows. Experienced creating email marketing assets, landing pages, and responsive marketing designs, visual assets, and marketing materials using platforms such as Klaviyo and ActiveCampaign while maintaining strong brand consistency, usability, and attention to detail.

PROFESSIONAL EXPERIENCE

Freelance Web Developer & Marketing Specialist — Self-Employed | 2023 – Present
- Designed responsive landing pages, email marketing layouts, banners, and digital assets focused on conversion and brand consistency.
- Designed and maintained WordPress and Shopify websites while creating conversion-focused marketing experiences and promotional campaigns.
- Created responsive landing pages, promotional pages, banners, and email creatives aligned with branding guidelines.
- Collaborated with copywriters and marketing specialists to transform campaign briefs into conversion-focused visual designs.
- Designed user-friendly layouts in Figma and translated design concepts into responsive digital experiences.
- Maintained visual consistency across multiple projects while following different brand guidelines.
- Designed creative assets for paid media campaigns, email marketing, lead generation, and digital promotions.
- Optimized website usability, customer journeys, and conversion paths using UX/UI and CRO best practices.
- Implemented Google Analytics and Google Tag Manager to monitor website performance and campaign effectiveness.
- Managed multiple web development and marketing projects simultaneously while delivering high-quality work within tight deadlines.

Freelance Digital Marketing & Creative Designer — Self-Employed
- Designed email marketing graphics, promotional banners, and creative assets following brand guidelines.
- Created layouts in Figma and Adobe Photoshop for marketing campaigns and digital promotions.
- Managed YouTube channels including SEO optimization, thumbnails, metadata, and content publishing.
- Edited short-form and long-form videos for YouTube, Instagram, TikTok, and Reels.
- Conducted market research, competitor analysis, keyword research, and content planning.
- Used AI tools including ChatGPT, Claude, and Gemini to improve productivity and accelerate creative workflows.

EDUCATION
Bachelor's Degree in Systems Analysis and Development — Currently Enrolled — Expected Graduation: July 2028

LANGUAGES
Portuguese — Native | Spanish — Fluent | English — Intermediate

TECHNICAL SKILLS
Email Marketing: Klaviyo, ActiveCampaign, Lifecycle Emails, Email Design, Visual Hierarchy, Mobile-first Design, Typography, Brand Guidelines, Marketing Automation, Customer Journey, Responsive Email Design.
E-commerce: Shopify, WooCommerce, Product Page Optimization, Store Layout Optimization, Customer Journey Optimization.
Design & Web: Figma, WordPress, HTML, CSS, JavaScript, Responsive Design.
Analytics & Marketing: Google Analytics (GA4), Google Tag Manager (GTM), Meta Pixel, Conversion Tracking, A/B Testing, SEO Fundamentals, Lead Generation, CRO Fundamentals.
Creative Tools: Figma, Adobe Photoshop, Illustrator, After Effects, Canva, CapCut, DaVinci Resolve.
AI & Productivity: ChatGPT, Claude, Gemini, AI Workflow Optimization, AI-assisted Design & Content Creation.

CORE COMPETENCIES
Email Design, Visual Communication, Brand Consistency, Responsive Design, Marketing Automation, Customer Journey, Creative Problem Solving, Attention to Detail, Cross-functional Collaboration, Project Management, Remote Collaboration.