I'm Hyarlley Farias — Email Designer & Digital Marketing Specialist crafting conversion-focused experiences for eCommerce and lifecycle brands with Figma, Klaviyo and Shopify.
01 · Professional Summary
I blend visual design, marketing strategy and AI-assisted workflows to ship work that performs.
"Building digital experiences that are at once beautiful, consistent and capable of driving revenue — from the first welcome email all the way to checkout."
3+
years of experience
50+
campaigns delivered
4
working languages
∞
brand systems
Specialization
Lifecycle email flows, responsive landing pages, Shopify storefronts.
Method
Brief → wireframe → Figma design → responsive build → tracking → iteration.
Goal
Join a product/marketing team that values visual craft and data.
02 · Selected Work
A curated look at recent email creatives, promo layouts and lifecycle campaigns.
Social Campaign
AI Realistic Photoshoot
Brand Campaign
Ethos Outlet · Essential Redefined
Social Media
Awtar Masreya · Food Campaign
Carousel Design
Institutional Carousel
Social Media
Maxx Coffee · Social Grid
Performance Creative
TikTok & QPon Voucher Design
Poster Design
Product Poster Collection
Poster Design
Food & Dessert Posters
Poster Design
Premium Product Posters
Packaging
Pet Snacks Packaging
Art Direction
Desert Fashion Editorial
Social Campaign
POW · Plant Care Campaign
Social Media
Khairat Market · Grocery Campaign
Print Design
Maxx Coffee · Marketing Collateral
Retail Design
Maxx Coffee Booth Signage
Print Design
Ruuma Eatery · Collateral Suite
Social Media
Maxx Coffee · Instagram Feeds & App Banners
Menu Design
Menu Design Collection
Branding
Brand Identity Collection
Packaging
Olive Oil Label & Packaging
Corporate Email
Quarterly Sales Report
E‑commerce Email
Fashion Promo · 25% Off
Newsletter
Real Estate Listings
Product Email
Tech Finance App Launch
Email Creative
Event Ticket · Pink Edition
Email Creative
Event Ticket · Amber Edition
Lifecycle Email
Black Friday Beauty Campaign
03 · Landing Pages
Interactive previews — click any card to open the live site.
04 · Professional Experience
Each role blends design, marketing and technical implementation.
Self‑Employed
Design responsive landing pages, email flows and digital assets for eCommerce brands and marketing teams — with a focus on conversion, brand consistency and measurable results.
Self‑Employed
Produced creative assets, email graphics and video content for social channels, blending design, marketing strategy and AI‑assisted workflows.
05 · Education
In progress — Expected Jul/2028
Software engineering fundamentals, databases and web development.
Independent courses & certifications
Klaviyo Academy, HubSpot, GA4, Conversion Rate Optimization practices.
Portuguese (Native) · Spanish (Fluent) · English (Intermediate)
Remote collaboration with teams in Latin America, the US and Europe.
06 · Skills
Self-assessed based on hands-on experience, delivered projects and client feedback.
Email & Automation
E‑commerce
Design
Analytics
Web
AI
07 · Experience Breakdown
A sample of the work — from Shopify storefronts to full email lifecycle flows.
Designed and launched a Shopify store with a conversion-focused customer journey. Optimized navigation, layouts and purchase flow to improve usability and checkout completion.
Responsive landing pages and email marketing assets focused on lead generation. High-converting layouts following UX/UI and CRO best practices with Klaviyo and ActiveCampaign.
Websites for personal projects, freelance clients and community organizations. Modern interfaces emphasizing usability, accessibility and responsive design.
Dashboards and web interfaces for internal tools and AI-powered products. Clean, intuitive layouts prioritizing clarity and user experience.