Multidisciplinary Digital Designer · 6+ years

Ideas made visible.

I’m Hyarlley de Jesus Lopes Farias — a Digital Designer working across UI/UX, visual design, responsive web, e-commerce, motion graphics and video.

Explore selected work

01 / Profile

Design without silos.

A practical combination of craft, web knowledge, commercial context and production discipline.

I translate business requirements and creative briefs into production-ready interfaces, campaigns and visual assets.

My work spans the complete process: requirements, concept development, wireframes, visual systems, creative production, adaptation, iteration, quality control and final delivery.

I work independently and remotely with clients and cross-functional marketing, SEO, copywriting and development teams, balancing multiple projects, deadlines, revisions and file versions.

years in design

languages

360°

creative workflow

02 / Selected work

Organized by craft.

Every supplied project is grouped by its visual field so each body of work can be read as a coherent story.

Fashion, Beauty & People

Art direction, AI-assisted imagery and social campaigns built around expressive human stories.

AI Art Direction
AI Realistic Photoshoot
01

Fashion Campaign
Desert Fashion Editorial
02

Brand Campaign
Ethos Outlet · Essential Redefined
03

Social Campaign
Asto · Performance Marketing
04

Beauty Creative
Aesthetic Medicine Campaign
05

Skincare Campaign
ALLIE · Beach UV Campaign
06

Skincare Campaign
ALLIE · Everyday UV Shield
07

Product Campaign
ALLIE · Advanced UV Protection
08

Product Creative
ALLIE · Daily SPF Protection
09

Promo Creative
ALLIE · Buy 2 Get 1 Free
10

Social Campaign
ALLIE · Sun Damage Before & After
11

Beauty Creative
ALLIE · UV Gel Application
12

Social Creative
ALLIE · Gel Texture Story
13

Food, Beverage & Hospitality

Social systems, posters, menus and physical touchpoints for food-led brands.

Out-of-home
Heavenly · Outdoor Billboard
01

Social Media
Maxx Coffee · Social Grid
05

Digital Campaign
Maxx Coffee · Feeds & Banners
06

Print Design
Maxx Coffee · Collateral
07

Brand Application
Ruuma Eatery · Collateral
09

Food Branding
Heavenly · Product Character
11

Social Creative
Heavenly · Product Story
12

Brand, Product & Editorial

Identity systems and campaign assets designed to stay consistent across digital and physical formats.

Brand Strategy

Visual Identity Editorial

Identity Design

Brand Identity Collection

Editorial Design

Institutional Carousel

Product Creative

Premium Product Posters

Campaign Design

Poster Design Collection

Packaging

Pet Snacks Packaging

Packaging

Olive Oil Label & Packaging

Performance Creative

TikTok & QPon Vouchers

Agriculture & Purpose-led Campaigns

Clear visual communication for agricultural products, services and educational moments.

Social Campaign
Nova Era Agronegócios
01

Email & Lifecycle Design

Responsive editorial and promotional email concepts for product, retail and service brands.

Corporate Email
Quarterly Sales Report
01

E-commerce Email
Fashion Promo · 25% Off
02

Product Email
Tech Finance App Launch
04

Email Creative
Event Ticket · Pink Edition
05

Email Creative
Event Ticket · Amber Edition
06

Lifecycle Email
Black Friday Beauty Campaign
07

03 / Live work

Landing pages.

Two live experiences shaped around clarity, hierarchy and conversion.

Red Flag Código

A bold, conversion-focused landing experience for a developer content brand.

Português Descomplicado

A clear language-learning page designed around attention and lead capture.

04 / Experience

From brief to delivery.

The source documents confirm 6+ years of hands-on design experience; only the freelance period is specifically dated.

2023 — Present

Freelance Digital Designer

UI/UX · Visual Design · Web · E-commerce · Motion

End-to-end digital design across responsive interfaces, campaign creative, e-commerce, social media, motion graphics and video — from brief and concept through adaptation, quality control and final delivery.

Create responsive websites, landing pages, online stores, wireframes, user flows, UI layouts, reusable components and visual systems in Figma.
Produce social creatives, banners, infographics, product visuals, promotional materials and multi-format campaign variations.
Create Amazon PDPs, A+ and Premium A+ Content, Brand Stores, product galleries, lifestyle imagery and promotional banners.
Design and adapt Shopify and WordPress product pages, landing pages and web assets with usability, navigation and conversion in mind.
Produce motion graphics, animations, short-form content and promotional videos with After Effects and Premiere Pro.
Collaborate remotely with clients and marketing, SEO, copywriting and development teams while managing deadlines, revisions, assets and versions.

Period not specified

E-commerce, Web & Digital Operations Specialist

Previous experience

Supported customer-facing websites and online stores through product content, page management, digital assets and e-commerce customization.

Worked with Shopify, WordPress, HTML and CSS across product pages, promotional areas and digital campaigns.
Supported usability, navigation, sales journeys, web content and SEO-related optimization.
Coordinated requirements across commercial, marketing, design and development contexts.
Maintained organized digital workflows involving content, creative assets, revisions and delivery.

05 / Capabilities

A complete creative toolkit.

Design, technology and delivery capabilities consolidated from the supplied professional dossier.

UI/UX & Web

Responsive interfaces
Wireframes & user flows
High-fidelity UI
Reusable components
Design systems
Usability & navigation
Landing pages
Dashboards

Graphic & Visual

Visual concepts
Typography & layout
Brand consistency
Visual storytelling
Campaign assets
Social creative
Product graphics
Infographics

E-commerce & Amazon

Amazon PDP
A+ & Premium A+
Brand Stores
Product galleries
Lifestyle imagery
Shopify
WordPress
Conversion design

Motion & Video

Motion graphics
Animation
Video editing
Short-form video
Transitions
Visual effects
Format adaptation
Animation QC

Production & Delivery

Asset resizing
Creative variations
Final artwork review
Image treatment
Version management
Revision management
File organization
Production-ready delivery

AI-assisted Workflow

Creative research
Ideation
Visual development
Prompt engineering
Content development
Creative iteration
Workflow acceleration
Human-led quality control

Design

Figma · Photoshop · Illustrator · Canva

Motion

After Effects · Premiere Pro

Web & Commerce

Shopify · WordPress · HTML · CSS

Analytics

Google Analytics 4 · Google Tag Manager

ChatGPT · Claude · Gemini · Perplexity

Supporting Tech

Git · GitHub · Basic REST APIs

End-to-end workflow

Brief interpretation · Requirements · Communication goals · Visual concepts · Wireframes and user flows · Layouts and systems · Production assets · Multi-format adaptation · Motion and video · Revisions · Visual quality control · Asset organization · Final delivery.

Professional strengths

Clear communication · Active listening · Creative problem solving · Client relationships · Cross-functional and remote collaboration · Adaptability · Fast learning · Attention to detail · Organization · Time and deadline management · Proactivity · Feedback integration · Independent work.

06 / Education

Technology-informed design.

In progress · Expected July 2028

Bachelor’s Degree in Systems Analysis and Development

Languages

PortugueseNative

SpanishNative / Fluent

EnglishIntermediate